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Paul Revere: The Teslas are coming, the Teslas are coming!

When he died, the patriot Paul Revere was embalmed in V8 juice, tanning lotion and several energy drinks. Surprisingly, he reappeared at a relatively recent conference of the Massachusetts Association of Automobile Dealers, looking fit and ready for another ride. The dealers had prayed for his second coming. They hoped that even though his previous ride was only one horsepower, he would consent to try a low-horsepower vehicle and ride the state, warning their brave residents that Tesla is online and in-store sales of electric cars coming. The dealers’ marketing folks felt that a reincarnated Revere would do wonders for their shaky image as wheeler dealers (excuse the pun). His deep, holier-than-thou, Fred Thomas-type voice (you know, the actor-turned-politician-turned-actor who now sells most anything on TV for money) would convince all but his former peer group (dead people) that Tesla was anti-American.

“What did Tesla do wrong,” asked Revere? Oh, it’s trying to sell its non-horse, torque-engine vehicles directly to modern-day patriots. Can you imagine euthanizing horsepower? Tears came to Revere’s eyes. But there’s more, paraphrasing a former automaker and cabinet officer Charles Wilson, one of the dealers indicates that what’s good for automobile dealers was and will always be good for America. What Elon Musk, the head of Tesla Motors, wants to do is eliminate dealerships. If the present case before the courts in Massachusetts is won by Tesla and Teslas are sold online, from a storefront, or shopping mall, surely Ford, Chrysler and General Motors will not be far behind. Forget capitalism, forget free markets, forget competition, even forget, Paul, your membership in the old Tea Party in Boston (you know, the taxation-without-representation crowd). Forget everything you fought for. By eliminating dealerships, Tesla will cost jobs. Dealers soon will have to close their doors. Bypassing dealers to sell cars will also first limit and then end our community philanthropy — you know, Little League teams, Fourth of July concerts, community picnics, jerseys for kids etc. Tesla’s headquarters is in California, and it’s a crazy state with Hollywood and all that. Californians act like foreigners. Tesla’s founder believes in global warming, he isn’t satisfied with life in America and he is developing a spaceship where the elite can, someday soon, travel to a second home and ruin our local economy. Losing dealers will make every community less American. Sure, vehicle costs may come down and emissions may improve, but what American is unwilling to pay extra to save his or her friendly auto dealer?

Revere was puzzled. He was a merchant way back then and he believed that competition and the free market were part of the American Dream. (To be honest, he also feared riding and did not understand how he could ride a multiple-horse powered vehicle. He had only mounted one horse.)

But he understood what the dealership folks were trying to tell and sell him. While in his heart, he was a bit ambivalent, he finally said he would do the famous ride again, and this time, because mileage capacity had increased and population of Massachusetts had grown, he agreed to try to go farther west than in his famous, poet-legitimized and sanctified ride.

But just as he gave them the okay, the dealerships received an email from a colleague in Boston that Tesla had won in the Massachusetts court. One dealer started crying. Several others criticized “those activist judges.”

Revere asked to read the email. It indicated that the Massachusetts Supreme Judicial Court unanimously determined that the Mass. State Automobile Dealers “lacked standing to block direct Tesla sales under a state law designated to protect franchises owners from abuses by car manufacturers” (Reuters, Sept. 15, 2014). Succinctly, the law was tied to the franchise relationship rather than unaffiliated manufacturers like Tesla.

The court’s finding should make it easier for Tesla to secure positive rulings in many other states. Earlier this spring, senior officials from the Federal Trade Commission strongly indicated that laws outlawing direct sales harmed consumers. Revere, after looking at the email, felt guilty that he had all but agreed to replicate his famous ride. But he was consoled by the fact that freedom and competition won out, at least in the Tesla case in Massachusetts, and that at least consumer democracy was alive and well in the state. He couldn’t help but muse on the fact that Texas, a state supposedly committed to minimal regulation and almost zero interference by government concerning businesses and citizens’ lives, turned its back on Tesla because of lobbying by dealers. Tesla cannot sell directly in Texas. But, as Ralph Waldo Emerson suggested, “foolish consistency is the hobgoblin of little minds.” After driving a Tesla (with no horsepower), Revere went back to the halo- lit neter lands happy. We haven’t heard from him since. But on faith alone, his experience with reincarnation likely would have made him a fan of Tesla’s electric cars and other alternative fuels.

Who Says Cars Have to Fill a Parking Space?

You’ve seen them zipping around city streets or squeezed into some illegal-looking space between a normal car and a fire hydrant.  At first you might have thought they were some kind of joke. Who would drive such a thing?  But the new mini-electrics are catching on and may be on the way to revolutionizing urban driving.

There is now a whole menu of them – the Chevrolet Spark, the MINI E, the Toyota IQ, the Fiat 500. Oddly, many of them are available only in California. That seems like a mismatch because they’re obviously better suited for the densely populated cities of the Northeast than California freeways. But those are the vagaries of state incentives and government mandates.

Most of them have a highly limited range.  125 miles is good and some are as low as 75. (A regular gas-powered vehicle can go 400 miles on a full tank.)  But they’re a niche model, obviously suited for running around town and finding a parking space in the vehicle-choked precincts of places like New York City. They can get up to the equivalent of 125 miles per gallon and with some newer accessories don’t take up to seven hours to recharge. Most important, they are getting down into a price range where they are accessible. Leasing prices are impressive (some of them are only available by lease) and with the incentives that the Golden State is offering, people in California can say they are getting a really good deal.

Here’ a list of some of the contenders:

  • Chevrolet Spark.  Originally produced as the Daewood Matiz by GM’s Korean division, the all-electric Spark went on sale in California and Oregon in 2013.  The car is a 146-inch-long four-door hatchback that sells for $27,000.  With a $7,500 federal tax credit and a $2,500 California rebate, however, it comes in at well below $20,000. The Spark can be leased for $199 a month. With an optional connector, it can be charged up to 80 percent in 20 minutes.
  • Fiat 500e.  An electric version of a car that has been sold in Europe since the 1950s, the 500e went on sale in California last year, selling 645 units. Range is barely 100 miles but it gets the equivalent of 116 mpg. The car is priced at $32,000.  Fiat says it will be available in several more states in 2014.
  • Chrysler’s Smart FortwoThe Smart Fortwo is a model that looks like you could fold it up in your back pocket or park it in your living room. Manufactured in France, it is barely eight feet long. It sells everywhere in the United States. Previously built for gasoline and diesel, the new all-electric model sells for only $12,000 and leases for $99 a month. You’re starting to see them more and more on the streets of New York City.
  • Toyota Scion IQPositioned as a direct competitor to the Fortwo, Toyota’s “city car” sold as a 3-cylinder gasoline engine until the electric version was introduced last year.  Estimated range is only 50 miles with a three-hour recharge, so it’s really limited to city driving. The price is high – $35,000 – and right now it’s only available for fleet purchases and car share programs. The first 30 units were bought by the University of California at Irvine.
  • Mitsubishi i-MIEV EV.  Introduced in Japan in 2008 and soon sold almost everywhere but in the United States, the “i” version was finally brought to these shores in 2011, a slightly larger version with some additional features.  The American version has a range of only 62 miles but was ranked by the EPA as the most fuel-efficient car in America until surpassed by the Honda Fit EV in 2012. It sells for $23,000.
  • Honda Fit EVStill only available on a lease basis, the Fit EV goes for $259 a month. Introduced only in California and Oregon in 2011, it is now available in New York, New Jersey, Maryland, Massachusetts, Connecticut and Rhode Island as well. The car only has an 80-mile range but is highly fuel efficient.

Getting people to accept the proposition of driving around city streets in something that looks like it could be sold on the floor of FAO Schwarz, of course, is an entirely different matter. In test driving a city car for The New York Times, Jim Motavalli reports a neighbor commenting, “It’s adorable, but I’m afraid it would be crushed by a Suburban.” The idea of weaving in and out of traffic in what amounts to a tin can is certainly not for everyone. But electric vehicles have lots of torque at the lower end of the spectrum and can be easily maneuvered. Plus if nothing else, they are loaded with safety features.

To anyone familiar with the dense urban streets of Athens or Buenos Aires, city cars would be a familiar sight. And of course the more there are of them, the less dangerous driving becomes. The progress of mini-cars is slow but you’re seeing more and more of them. In the end, they may revolutionize urban driving.